Fisher Price

Fisher-Price is a well-known brand of toys, with headquarters located in East Aurora, New York. The company is a division of Mattel. more...

One of the better-known lines of Fisher-Price is their Little People toys, which include various sets of buildings and vehicles with their respective "people" figures, which used to be made of wood and metal but are now made of plastic. The figures, which were once armless and legless but are now molded with more detail, have holes in the bottom allowing them to be used as finger puppets. Fisher-Price also had, during the 1970s and 1980s, a series of full bodied action figures, and currently have a popular line of action figures based on rescue service personnel.

History

Fisher-Price is named after two of the company's three founders, Herman Fisher and Irving Price (the third, Helen Schelle, is unmentioned). In 1930, the three founders went to the International Toy Fair in New York City, bringing 16 toys with them. Fisher-Price was basically dedicated to the making of wooden toy dogs at that time. That tradition continued on for the next four decades.

During the 1960s, Fisher-Price began to produce their famous "Little People" line, with items such as schoolbuses, farms, etc. hitting the markets. The Little People toys gained much popularity and quickly replaced the wooden dogs on Fisher-Price's production line. In 1969, Quaker Oats Company bought Fisher-Price. During the period that the Quaker Oats company owned Fisher Price, they produced a very small amount of business-oriented products, such as door alarms, as well.

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